Posted by Timebusinesstoday.com – Short video platform SnackVideo Indonesia added a number of new features to support local business development.
According to the company’s press release on Friday, advertising on SnackVideo throughout 2023 will be dominated by the beauty and grooming, fashion and home furnishings industries.
Therefore, the company added several new features, including SOLO, a tool to easily create landing pages that can be opened directly in the SnackVideo app instead of redirecting users outside another app to increase landing page opens and bounce rates.
Next there is the Live Streaming Ads feature to increase engagement, catalyze conversions, ensure efficient placement and drive traffic spikes.
“With dynamic real-time interactions, efficient conversion paths, targeted ad placement and multiple traffic lifts, advertisers can maximize brand impact and audience reach like never before,” said Head of SEA and SA-IDN Commercialization SnackVideo Rudy .
The platform also provides SnackVideo CID, a tool for advertisers who have e-commerce stores like Shopee to enable merchants to direct potential customers to the store and convert directly there.
In addition, there is a Native Ads feature, an advertising method that utilizes organic accounts or advertisers’ brand accounts for videos.
“By using Native Ads, advertisers can garner engagement and increase their followers, making their brand more attractive and trustworthy,” said Rudy.
In the Annual Client Celebration on Wednesday (6/3), Rudy explained that advertising on the SnackVideo platform had increased 366 percent with more than 495 percent of industry partners, including the fashion, beauty, household needs, books, food and beverage, and services industries.
“This platform has embraced local creators with a total achievement of more than 360 percent with an average age of 25 years and male female. Our creators are spread across Jabodetabek, West Java, East Java, Banten, to Yogyakarta,” he said.
Head of Content Operation SnackVideo Yugo Prabowo said that currently SnackVideo is the second top video platform in Indonesia with an average growth rate over the last three years reaching 318 percent and 43 million monthly active users.
“This platform, which houses more than 500 creators, also has more than 30 video theme categories, ranging from comedy, daily life, drama, games, to food that the average customer in Indonesia enjoys,” he said.
SnackVideo is part of Kuaishou IT. This platform, which was formed in Beijing, China, in 2011, already exists in more than 30 countries and entered Indonesia in 2020.